June 16, 2016

Context matters. Good designs can stand on their own in many ways, but buildings and spaces inevitably interact with their surroundings. Understanding context can deepen our appreciation of the design; for example, by illuminating the designer’s intentions, or revealing how a space functions. Closely related to context is juxtaposition, in which elements are placed near one another to achieve some effect. This is typically done by using contrasts of various kinds, including styles, colors, shapes, materials, and textures.

All of this matters in photography just as it matters in person. If the photographer is sufficiently aware of them, context and juxtaposition can be powerful tools for communication. The result is a photograph that says what we want it to say about the subject.

To see this in practice, consider two photographs of One Wells Fargo Center in Charlotte. The first version is cropped to...

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Architectural Photographer

Charlotte, NC



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