March 18, 2016

“God is in the details.”

                       -Mies van der Rohe


You’ve probably heard of the 80% rule, which says that 80% of effects are produced by 20% of causes. One corollary is that you can get 80% of the results from the first 20% of work, and then spend the next 80% of your time chasing that last little bit. A further corollary is that this is often not worth the aggravation, so just settle for 80% and use the rest of your time more wisely.


I will freely admit to relying on this principle when it comes to things like raking leaves or washing the dishes.  But I won’t let it anywhere near my photography. That last 20% - even that last 5% - has a real effect, and it’s often what separates an adequate photograph from a great one.


Here’s why: People who study these things tell us that a vi...

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Architectural Photographer

Charlotte, NC


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