Philosophy

​

Quality first: Technical quality, conceptual quality, artistic quality.

​

A photographer’s most important job is to understand what the design is about. You can’t photograph what you don’t see. 

​

A photograph should make an incisive visual statement. As Ansel Adams said, “There is nothing worse than a sharp image of a fuzzy concept.”

​

A photograph should capture the spirit of the design.

​

The point of photography is not to prove that the building exists. The point is to show what the building is.

​

There’s always more than one way to photograph a design. Chose the one that says what you want to say.

​